This newsletter is all about helping entrepreneurs avoid costly mistakes by focusing on what really matters—building something people actually want. Every week, we’ll share practical advice and strategies you can use right away to validate your ideas and move closer to success.
Zero to Validation
Attention is earned, not bought. In this edition of Zero to Validation, learn how to cut through the noise by understanding your audience’s problems better than they do. Discover two mindset shifts and three steps to build trust, attract the right customers, and keep their attention.
Zero to Validation
Charging early validates value. In this edition of Zero to Validation, learn why asking for payment from the start helps prove demand and shapes your product. Discover mindset shifts and action steps to test pricing, engage early customers, and build a business people are eager to pay for.
Zero to Validation
Why risk building before knowing it’ll sell? In this edition of Zero to Validation, learn why early adopters buy promises, not products, and how to validate your idea fast. Discover mindset shifts and practical steps to test demand and refine your pitch—saving time and money.